How Many More?
Campaign Proposal

-background-goals-objectives-measures-tasks-

-background-goals-objectives-measures-tasks-

1. To radically increase the media presence of the anti-war movement;

2. To increase the level of grassroots debate about the war;

3. To shift public opinion in favor of immediate withdrawal from Iraq (possibly shifting opinion toward reparations for the Iraqi people).

-background-goals-objectives-measures-tasks-

1. Significant mainstream media coverage of the campaign

2. Advertising campaign via large banners in high visibility locations in the Greater Boston area

3. Widespread individual and organizational support for the campaign

4. Increased traffic to the http://www.stopthewars.org website

-background-goals-objectives-measures-tasks-

Measures:

1. Significant mainstream media coverage of the campaign

   • Coverage in the Boston Globe, Metro & Herald

   • Coverage on at least 2 network television stations

   • Coverage on at least 1 Spanish-language television station

2. Advertising campaign via large banners in high visibility locations in the Greater Boston area

   • At least 3 banners in metro-Boston after the first 4 months of the campaign

     1. Each should be high-traffic areas

     2. Could include locations adjacent major tourist destinations or major landmarks

     3. Banner should be legible at least one city block away from site

   • Important organizations co-sponsor banners

3. Widespread individual and organizational support for the campaign

   • Four hundred individuals display 11 x 17 banners in their home, apartment and/or workplace windows

   • One thousand bumpers stickers are placed onto cars with the message

   • Twenty-five organizations, churches, and/or unions display larger posters with the “How Many More?” theme

4. Increased traffic to the stopthewars.org website

   • Increase traffic to 1,000 unique visitors/day to the stopthewars.org website

   • Ensure that at least 30 different regional (New England) organizations websites display banner adverts asking “How Many More?” linking back to our website

-background-goals-objectives-measures-tasks-

1. Updating STWC’s website to include more information about each of the 14 or so “How many more…?” questions that we have developed

2. Getting the website up-to-date and user friendly, including the addition links to all the STWC member organizations, anti-war resources, and reports of past anti-war activity by the coalition

3. Design banner  approve content  get quotes  produce banner

4. Initial site location  vet site options  get permission & negotiate terms (duration, banner specs, monitoring)

5. Design bumper sticker  approve content  get quotes  produce bumper stickers

6. Design posters  approve content  mass production (get volunteers)

7. Develop press release, media advisory, press kit (including Spanish language versions)

8. Pitch story to journalists

9. Recruit teams for bumper sticker actions (set target number before campaign’s public launch)

10. Recruit organizations to display own smaller banners/posters (set target number before campaigns public launch)

11. Recruit individuals to display poster/flyer in windows (set target number before campaign launch)

12. Develop web-based banner adverts  approve content  recruit websites for postings

13. Phone banking campaign to raise money to buy additional large banners and bumper stickers

14. Developing a timeline for all of the above

-background-goals-objectives-measures-tasks-